Privacy Policy

Privacy Policy

Effective date: 2026-03-04

This Privacy Policy explains how we collect, use, and protect your personal data when you interact with Qilky Design, a brand owned and operated by Design Cult, jednoosobowa działalność gospodarcza, located at Osiedle Zacisze nad Stawem 8, 62-007 Bugaj, Polska.

If you have any questions, you can contact us at: shop@qilky.design.

1. What data we collect

We collect only the information needed for communication, product updates, and improving our website.

We may process:

• Email address
• First name
• Technical data (device, browser type, general location, pages viewed — via Google Analytics)
• Messages voluntarily sent to us on Instagram or through our website

We do not collect sensitive personal data.

2. How we collect your data

We collect data when you:

• Sign up for our waitlist or newsletter
• Reply to our Instagram DM auto‑reply with your email
• Contact us directly
• Visit our website (analytics cookies)

3. Why we collect your data

We use your data to:

• Send important updates about new product drops and releases
• Manage your newsletter subscription
• Respond to your messages
• Improve the performance and experience of our website
• Prepare for future e‑commerce operations

We do not sell your data.
We do not send unnecessary emails.
We send updates only when they matter.

4. Legal basis for processing (RODO/GDPR)

We process your data based on:

• Art. 6(1)(a) GDPR – consent (newsletter, waitlist, Instagram DM replies)
• Art. 6(1)(f) GDPR – legitimate interest (website analytics, system security)

You may withdraw your consent at any time by clicking “unsubscribe” in any email or by contacting us at shop@qilky.design.

5. Email marketing (Klaviyo)

We use Klaviyo to manage our email communications.

Klaviyo may process:

• your email address
• your name (if provided)
• engagement data (opens, clicks, subscription status)

Klaviyo's privacy information: https://www.klaviyo.com/legal/privacy-notice

Double opt‑in is enabled to ensure consent is confirmed.

6. Instagram automation

If you send us a keyword or reply on Instagram:

• we may store your email
• your data is only used to send you updates
• you can unsubscribe anytime

Instagram/Facebook also process your data according to their own policies.

7. Website analytics (GA4)

We use Google Analytics 4 to understand how visitors use our website.

GA4 may collect:

• device information
• approximate location
• actions taken on the site

We use IP anonymization.
No personally identifiable browsing data is stored.

8. Cookies

We use:

Essential cookies – required for the site to work
Analytics cookies – used only after you give consent in our cookie banner

We do not use advertising or remarketing cookies.

You can change your cookie preferences anytime using the cookie banner tools on our website.

9. How long we store data

We retain email subscription data until you unsubscribe.
Analytics data may be stored up to 26 months.
Messages you send us may be kept for as long as necessary to respond.

You can request deletion anytime.

10. Your rights under GDPR

You have the right to:

• Access your data
• Correct your data
• Request deletion
• Withdraw consent
• Object to processing
• Request a copy of your data (data portability)

To use any of these rights, email us at shop@qilky.design.

11. Data security

We take appropriate technical and organizational measures to keep your data secure.
We use trusted third‑party tools that comply with GDPR.

12. Updates to this policy

This Privacy Policy may be updated occasionally to reflect changes in our practices or legal requirements.

The latest version will always be available at qilky.design.